OUR BRAND

Our vision is to be the number 1 modest fashion brand in the world, In Sha Allah.

Amyra in Arabic means “leader”, “commander”, “chief”. It is derived from the word A-M-R root (to command) which is used in many places in the Quran.

Amyra London is a UK brand for confident and bold women. We want our gorgeous customers to feel stylish, elegant, comfortable, fearless, and empowered. We not only incorporate the latest trends of the modest fashion industry but we strive to present innovative and unique ideas to this industry. We are a socially responsible company and have built-in business practices to contribute our part in achieving the net-zero emissions vision of our country.

Our founder is a creative, fun, and passionate young woman who is highly motivated to reshape the modest fashion landscape. At Amyra London we strongly emphasize on excellent customer service right from our social media engagement to an exquisite unboxing experience. We aim to make each zealous woman feel empowered and liberated to smash the glass ceilings and accomplish her ambitious dreams!

As safe-keepers of this earth, we are determined to consciously contribute to our community and environment by using eco-friendly packaging and encouraging charity donations of old hijabs. Especially after the pandemic, we would like to support our local businesses and hence we have ensured to source as much as possible from UK businesses as our suppliers to do our part in helping our UK economy to grow.

We are a value-driven company and our business principles revolve around our 5 core values:

  1. Exceptional Customer Service
  2. Premium Quality Products
  3. Creativity & Innovation
  4. Sustainability
  5. Diversity & Inclusion

What makes us unique?

We are not just another modest fashion brand. We put our heart and soul into each product and ensure to deliver an exceptional customer experience through our immersive packaging and strong branding. We offer a diverse range of everyday, premium, and luxury hijabs and scarves to suit your lifestyle and every occasion.

All our hijabs are designed exclusively in the UK, showcasing uniqueness and creativity in styles and the choice of fabrics. We put immense effort and thought into each concept and have a strong eye for detail. Every design, scarf, and packaging has been given so much attention to making you feel special, stylish, comfortable, excited, and a little spoilt!

When you purchase from us, you are not just a customer, you are a part of our globally vibrant Amyran community! We wish you a first-class experience shopping here at Amyra London.